Privacy Policy
Last updated 27 April 2026
How we use and protect your information
At True Counsel, we believe legal support should be clear, straightforward and built on trust. That includes how we handle your data.
This policy explains what we collect, how we use it, and how we keep it safe when you interact with us.
Who we are
True Counsel Ltd is a provider of legal and commercial support services to businesses.
Where work involves regulated legal services, these are delivered via our partner firm, The Legal Director.
For the purposes of data protection law, True Counsel Ltd acts as the data controller in relation to your personal data.
What information we collect
We collect only what we need to deliver our services effectively.
This may include:
Business information
Company name, address and registration details
Contact information
Names, email addresses and phone numbers of key contacts
Service and transaction data
Details of the services you engage us for
Payment and billing information
Technical and usage data
IP address, browser type and version
Information about how you use our website (via cookies and analytics tools)
Information you choose to share
Any information you provide through enquiries, forms, or conversations with us
Inputs and responses when using any AI-supported tools or services we provide
How we collect your data
We collect data in the following ways:
Directly from you – when you contact us, complete forms, or engage our services
Automatically – through your use of our website (e.g. cookies and analytics tools)
From third parties – where relevant (e.g. payment providers, analytics providers, or publicly available sources such as Companies House)
How we use your information
We use your data for legitimate business purposes, including:
Delivering our services
Managing projects, providing advice, and fulfilling our contractual obligations
Communication and support
Responding to enquiries and keeping you informed about your work with us
Legal and regulatory compliance
Meeting our obligations under applicable laws and professional standards
Improving our services
Understanding how our website and tools are used
Marketing (where appropriate)
Occasionally sharing relevant updates or insights
You can opt out at any time
Our legal basis for processing
We process your data on the following grounds:
Contractual necessity – to deliver services you have engaged us for
Legitimate interests – to operate and improve our business
Legal obligations – to comply with regulatory and tax requirements
Consent – where required (e.g. certain marketing communications)
We ensure that each use of your data is supported by an appropriate legal basis, depending on the nature of the activity.
Use of AI-supported tools
Where we provide AI-supported services:
Information you input may be processed to generate responses
These tools are designed to support, not replace, professional advice
You should not rely solely on AI-generated outputs for legal decisions without appropriate review
Where AI tools are provided via third-party platforms, we ensure appropriate safeguards are in place.
We do not use your data to train AI models without your consent.
How long we keep your data
We retain data only for as long as necessary, including:
To deliver our services
To meet legal, tax and regulatory obligations (typically up to 6 years)
To manage disputes or potential claims
When data is no longer required, it is securely deleted or anonymised.
How we protect your data
We take appropriate technical and organisational measures, including:
Secure, cloud-based systems with encryption
Restricted access to authorised personnel only
Ongoing review of our security practices
We have procedures in place to deal with any suspected data breach and will notify you and any applicable regulator where required by law.
Who we share your data with
We never sell your data.
We may share it where necessary with:
Trusted service providers (e.g. payment processors, IT systems, analytics providers)
Delivery or operational partners
Professional advisers
Regulatory or legal authorities where required
Where regulated legal services are provided, your data may also be shared with The Legal Director as part of delivering that work.
International data transfers
Where your data is processed outside the UK, we ensure appropriate safeguards are in place in accordance with UK data protection law, including the use of approved contractual mechanisms where required.
Your Rights
You have the right to:
Access the data we hold about you
Correct inaccurate information
Request deletion (in certain circumstances)
Object to or restrict processing
Request transfer of your data
Withdraw consent for marketing
To exercise your rights, contact us at: bitesh@truecounsel.co.uk
We aim to respond within one month.
Your Rights
If you have concerns about how we use your data, you have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues:
www.ico.org.uk
We would, however, appreciate the opportunity to address your concerns first.
Cookies
We use cookies to improve your experience and understand how our website is used.
For more detailed information, please see our Cookie Policy.
Third-party links
Our website may include links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately.
Keeping your information up to date
Our website may include links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies separately.
Changes to this policy
We may update this policy from time to time. The latest version will always be available on our website.
Contact
If you have any questions about how we handle your data, please contact us at: bitesh@truecounsel.co.uk